This morning I attended an excellent marketing event run by Martyn and Nicky Price of ChildsPlay Marketing these are monthly events held in Buderim so if you want to network, with other business owners I would highly recommend you attend.

Getting back to the point of this post we were given a real life case study where each group was to come up with a marketing plan for a pizza shop.
Some great ideas were put forward but what I am going to share with you in this post, is how a pizza shop can be marketed online with a website and some very clever interactive web design.

How do I know that this works well because this pizza shop is owned by marketing guru Mal Emery’s daughter and I have actually heard Mal talk live at a seminar about how they set this web site up and how it all works.
The pizza shop is Heros Pizza
Now as we all know the the pizza market is highly competitive and if you tried to compete against the bigger chains purely on price you probable are not going to have too much success.

So how do did Mal make this Pizza store stand out from the rest?? Well it wasn’t with a million dollar advertising budget if that is what you are thinking.
The first thing they decided was that they were only going to have one size pizza, this made them different from every other pizza shop straight up.
They use only the best ingredients and have a whole web page designated to putting your mind at ease, that the quality of the ingredients they use is going to the best available.

Their web design is very conducive to interaction with their customers. When you land on their home page they grab your attention straight away with a replica interactive wheel you can spin for the chance to win your pizza for free when you visit their store.
They have also utilized video as part of their web design in the form of customer rave reviews.

On the promotions page they have a competition where they have utilized the super hero theme.
You can get $5 off an number of pizza’s you purchase just by wearing your underpants on the outside when you go into the store. This one idea alone created so much interest that it even drew free local media attention!!!

They completely remove the risk for the purchaser of their pizza their guarantee is…
We guarantee our pizza’s are “Bigger, Better, Fresher or it’s FREE”.

I could go on and on about what they have implemented on their site but by now you should have gained some valuable insights as to how this could work for your business.
If you have a site that is not currently meeting your expectations and you would like me do a free assessment for you to show you how it could be improved.
Just fill out the free consultation form in the sidebar or call me on 0414502809.

Looking forward to helping you with your site.
Profit and enjoy.

Cheers Adam Bean

The first thing you need to do when a visitor lands on your web page is to grab their attention.
In fact research seem to suggest that you only have seven seconds to grab their attention, so whatever you do it needs to be effective!!!

But what can you incorporate in to your web design to do this??

Well there are two things that we really want to achieve on our web site.

One is to clearly explain to your customer your point of difference, and why they should consider using your services over your competition.

Two clearly explain to them how you can solve their problem, after all we don’t sell products we sell solutions to problems.

As I am not big on the theory and more interested in putting things into practice.

And would rather you form your own opinion, of the information I supply you.

Rather than taking the I am the expert do as I say approach, that many businesses seem to take.

I will give you a real live example of how this works, with this particular site.

You a more than likely on this site because;

• You are looking for an effective way to market your business services online.
• Your current web system isn’t performing, and you want answers why.
• You are spending a small fortune on advertising that you aren’t getting a decent ROI on.

So how do I get your attention, tell you why you should be using my services, and explain to you how I can solve your problem?

This is how it works for me, the principles for your business are exactly the same you just need to adapt them to suit.

Getting your attention.

When you arrived here on my site you should have seen a fade in that explained to you, the importance of creating your own information product. If you opted in to that form you would have already received a link to the audio on the benefits of creating an information product for your business. So straight up before you even start looking around my site I have offered you something of great value for free, that I could easily charge up to $100 for. As the content on that audio file has the potential to make your business thousand’s of dollars if used correctly. Next you would have seen that stupid looking head of mine at the top of this post. Which if have read this far managed to capture your interest to some degree!!

What makes me different

• Since then I have been explaining to you how I differ from my competition, by providing you with more great content, and pointing out the obvious which was the audio I gave you.

Here are some other ways I differ from my competition.

• I only work with a small select group of clients.
• I don’t take on just anyone, I assess your business first to make sure that I can offer a service that will put money in your pocket.
• I don’t throw a site up, say good luck and walk away, creating a profitable online marketing system takes time.
• Even if you don’t hire me everything you need to know to improve your site is on this blog, you just have to put the hours in to implement it all.

Lastly this is how I will solve you problems

• I come back to you every month for twelve months, so that we can fine tune your site to get the best results. So you end up with a system that is making you money not a web site that is a money pit.

• Your online marketing system is designed to be monetized, with the goal that it pays for itself within 12 months. So that you have an ongoing marketing system that you can add to as needed.

So there you have it, a clear explanation of what I do how I differ and how I can solve your problem for you.

Cheers Adam Bean

Enjoy and profit

Mobile: 0414502809

PS this is what I normally look like!!!

With social/interactive marketing taking over the web, the chances are if you aren’t interacting with your customers then your opposition probable is.

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