Sunshine Coast Web Design and Marketing

If you have ever talked with me one on one about marketing your business online. You will already know that I am a huge advocate of the Thirty Day Challenge. And before you ask…

This is the flip side a customer with a cockroach in his salad, warning his friends not to let it happen to them…

Today I am going to discuss with you exactly how you can use Twitter for your business. What we are going to do is look at some strategies that you can easily implement so that you get your followers actually promoting you.

As a business owner you know the extreme importance of word of mouth advertising. If you have read any of my previous posts about Twitter, you would already know that it is word of mouth advertising on steroids.

But Twitter is a two edge sword. If someone is unhappy with you or your business, and they are voicing those concerns via Twitter. Then that is going to spread like wild fire as well.

This is when the power of Twitter really kicks in to gear as this type of situation is a huge opportunity turn things around and turn them into both a happy customer and a raving fan all at the same time.

If you use Twitter correctly, you are able to reach far more people more effectively than any other form of advertising that I know of.

But and this is a big but!!!!

You have to use Twitter the correct way. It is far more credible for you if someone else is singing your praises, not to mention time efficient!!!

So how do we do it? How do we get people to start talking about our business about promoting us?
Well you are probable not going to believe this, but you already know the answer because your Mum told you what it was when you were a child!!!

Remember what good old Mum taught as kids? Surely you remember what she used to say about treating others as you would like to be treated yourself? This is so simple it is ridiculous yet I would estimate that it is something 98% of Tweeps overlook .

If you want others to promote your business then you need to do two things…

• Promote them first! Remember treat others as we want to be treated.

• Tweet information of value.

That’s it!! As I repeat over and over and over, Twitter is about three things.

• Engage
• Interact
• Add Value

So that is it for today, follow this simple strategy and start watching the results.

If you would like to thank your Mum for teaching you such a valuable lesson, please mention her in the comments section below.

To arrange a consutation about using Twitter for your business, Contact  Adam Bean on 0414502809

Profit and Enjoy

In the next post I am going to tell you about a tremendously incredible tool called Google reader, and show you exactly how in 15 minutes a day you can find all the valuable information you need for you followers.

Should you automate your Twitter account,?

This can be be a controversial subject and there are all sorts of theories out there, but automating Twitter is not something I recommend. Certainly not for the way I use Twitter at least.

Let me state this very clearly I do not automate my Tweets, (I did toy with it for a very short time) but I will never do it again in the future.

The reason I don’t automate is because of my three core rules for using Twitter or any social media medium…

• Engage
• Interact
• Add Value

It is very hard to do these three things through automation in fact I consider it impossible!
Twitter is a real time communication tool so to use it effectively, people need to know that when your tweets are coming through it is actually you and not some Automatic Tweeting Machine.

The whole automation process isn’t I believe what Twitter was designed for, and pretty much nullifies the effectiveness of Twitter particularly for small business.

This post was supposed to wait for a few days while I finished writing my first series for a guest blog tour that I am currently undertaking. But the response to my first post (Twitter is about Quality) was so good that I brought it forward.

Now this is why I recommended the Tweeps that I did to you, have a look at their reactions, none of them knew that I was going to post about them and the way they use twitter.
And if they had an Automatic Tweeting Machine their tweeting wouldn’t be nearly as effective as it is.

These are the comments that I received very quickly I might add, three are locals to the Sunshine Coast and one from Victoria.
There response and willingness to interact and add value is the reason why they are in the small percentage of Twitter users that actually use Twitter effectively.

“Thanks for including me in your list Adam. I’m very flattered.

Looking forward to reading the rest of the series of your Twitter tips for business.

Have a fun and prosperous new year! Keep tweeting!” @kikirobinson

“Hello Adam. Thanks for the great list. I have enjoyed meeting local Sunshine Coast and Aussie people on Twitter and have connected with them more than anyone else which is cool.

It\’s probably that I don\’t do scheduled tweets so my times often meet with local people.

Thanks for the mention and have a great new year”!  @ecwebsites

“O sweet as! cheers man , looking forward to reading the series ” @jam3rr

“Thanks for including me in this list Adam. I love Twitter and I am amazed at the impact it has had on my business in such a short time.
I look forward to reading your upcoming posts about this topic. There seems to be a lot of confusing information out there. So, it will be great to have some solid guidance for business owners.
Thanks”!  @PpcMom

Do you think that they could create that sort of interaction with automation?
No way in hell!!!
I know what you are going to say next, you don’t have all day to sit there Twittering away.
I realize that as your are a small business owner who is exceptionally busy, time constraints are a huge problem.

Us online marketers like to preach to you that you should be using Twitter and other social media tools.
Who has the time to do that? I think because we spend so much time on the internet us web marketers tend to forget sometimes that there is another world offline, and not everyone spends all day online tapping away at a keyboard like us.

So the key for bricks and mortar business owner like yourself when it comes to twitter is be consistent, if you can only spare 20 minutes a day do it at the same time each day, so that your followers get to know when you are most likely to be online and they can actually interact with you.

I hope that this post has shed some light on the whole automation process, in the next few posts I am going to show you how you can leverage Twitter to actually save you time.

Yes that is written correctly Twitter can actually save you time!! I am going to show you the right way to use Twitter so that you are getting the maximum benefit from it.
This is a little hint… Does word of mouth advertising effect your business??

Profit and Enjoy
Cheers Adam Bean
@beanie72

For any questions about Twitter please leave a comment I do answer them all or feel free to call me on 0414502809

The reason I feel Twitter gets such a bad rap is because there is so much poor information about it out there.
Also the amount of garbage do this and you will get 100 followers a day programs, doesn’t help Twitter’s reputation amongst business owners either.