Sunshine Coast Web Design and Marketing

Would you like more visitor’s to your web site?

The answer to that question of course should be a resounding YES!!! Well what is it on your site that is going to attract these visitor’s?? With the ultimate goal of  converting them into customers that are raving fans and  regular visitor’s  to your site?

Customer’s come to your site with one main thing in common. They are looking for a solution to their problems. So if we offer that solution, then quickly and effectively communicate to them that you can solve their problem. Your chances of capturing this visitor attention and converting them into a paying customer increase dramatically.

That is the first part your problem fixed, now the second part is how do you get them to keep coming back to your site? A static web site with the same old content that is never updated, just isn’t going to cut it!! I mean would you keep revisiting a site like that?

There is no way you would, so why is it that so many business owners persist with a web site that fits this description? And then wonder why they don’t get any traffic or sales?

Your business blog linked up with some social sites that incorporates audio and video is a great way of not only attracting new client’s/customers, it will also have another far more powerful benefit.

Your blog is also a great way to keep in constant contact with existing customers. Now there is a very good reason we want repeat custom, it is very simple and you probable already know the answer. But it is surprising how often simple idea’s are dismissed or overlooked in the quest to find a more complex solution. Being an avid reader I devour many great marketing books, recently I have been reading a book by Mal Emery which had a very interesting statistic. Below is the exact exert from Mal’s book.

“And when you consider that it is six to eight times more expensive to get a new client than it is to sell more to an existing client, this oversight seems almost obscene” Mal Emery

The obscene oversight that Mal is referring to is the fact that time after time he see’s business owners spend countless hours and advertising dollars chasing new customers. All the while ignoring the customers that have already proven that they are willing to spend money with them.

So that brings me back to the title of this post “Do you really need a Business Blog”?

Before we decide yes or no to this question, lets do a quick recap of the advantages of a blog…

• A blog can be regularly updated with content in the form of articles, audio and video.
• You can add an auto-responder to capture contact details.
• You can have have feeder sites that will deliver more traffic back to your blog.
• You can contribute to our local community, by adding their events etc to your blog which again will increase your traffic.

All right enough talk if I haven’t convinced you of the benefits of a blog by now I probable never will, so there is no need for you to read any further. If however alarm bells are ringing for you, and already you can see the huge advantages that I am talking about. You will probable want to keep reading to see exactly how this can be applied to a real bricks and mortar business just like yours. Without taking up any more than a minimal amount of your precious time. In fact when done the right way, the leverage you will gain from your business blog will decrease your marketing workload and advertising costs.

The example I am going to use seeing how we are on the Sunshine Coast is a bait and tackle shop. Let’s call it Davo’s tackle shop, just to be really original!!!!

Now Davo is in the situation that many small business owner are in…

• Davo has a business that has excellent products and services.
• Davo has a wealth of knowledge about fishing, that isn’t being fully utilized.
• Davo currently has a static web site that he has never had updated.
• No one ever visits his website, and it has been nothing but a money pit for Davo.

Fortunately for Davo he is good mates with Beanie over at adamthebean.com, and Beanie is going to  build him an online marketing system, that will generate leads and sales.

So keep a close eye out for the next post in this five part series, where we are going to work with Davo building his online marketing system. A system that will be working for Dave generating leads and sales twenty four hours a day seven days a week.

Profit and Enjoy.

Cheers Adam Bean

This entry was posted on Sunday, April 18th, 2010 at 3:31 am and is filed under Sunshine Coast Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.