Sunshine Coast Web Design and Marketing

So how exactly do you do that Beanie?

Put the Social in my Social Media Marketing?

After all if it is social media marketing, doesn’t the social already exist?

The short answer is NO!!

Let me explain further, because I believe that this one misinformed assumption (that any social media marketing already has a social element) leads to the biggest  mistake I see most business owners make when they start out on social media sites like facebook, twitter and youtube.

Think about this scenario for a minute. Imagine at the end of a hard week you head around for a bbq at a  friends home, to kick back, unwind and socialize.

As soon as you start mingling some clown comes up and start’s telling you all about his business and the wonder full deals he currently has running. To make matters even worse he just won’t give up, and keeps going on and on at you about his products and services.

If you are at all like me you would be more than just a little pissed off and politely (or not so politely) tell him exactly what he can do with his products and services! I can hear you laughing to yourself, as you have probable already encountered this guy at a bbq at some time or another!

These sort of people are really annoying aren’t they? I mean how rude can someone be carrying on like that when you are trying to have a quiet night out with some friends?

Yet this is exact approach  I see businesses on facebook take time after time.

Look at me, buy this now as I won’t have any left tomorrow!

I mean do they really think that sort of approach is going to work? Or are they just trying to short cut their way to success, and they think social media is the answer to all of their problems. The good news is though, that they soon give up and move on to something else. Because they just can’t understand why people aren’t flocking to their business to buy from them.

After all they blasted their message out to hundred’s of people through social media, so why isn’t it working?

These places are called social sites because just like you wanted to do at the bbq, people are there to socialize. If you interrupt that socializing time in the same fashion that our new best mate at the bbq did, then guess what? You are going to get the same reaction that you gave him!

So to successfully promote your business through social sites you are going to have to be a whole lot smarter with your marketing, (big hint interacting) to ensure that you are building relationships with your customers and gaining their trust and respect.

So when you are ready to put some Social in your Social Media Marketing, give me a call!!

Because that is what I do best!!

Cheers Beanie

Skype: beanie247

Mobile: 0414502809

This entry was posted on Wednesday, October 20th, 2010 at 10:29 am and is filed under Sunshine Coast Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.